AI Insights · Timothy · October 2021
Top 5 Travel and Local Apps Performance in New Zealand for Q3 2021
Discover the performance trends of the top 5 travel and local apps in New Zealand during Q3 2021, including weekly downloads, active users, and revenue metrics.
In the third quarter of 2021, the top travel and local apps in New Zealand exhibited varied performance trends across weekly downloads and active users. Below is a detailed analysis based on data from Sensor Tower.
Booking.com: Hotels & Travel saw a fluctuating pattern in weekly downloads, starting at around 3.4K at the end of June and experiencing a dip mid-August to 961 before recovering to 2.7K by the end of September. The app maintained a relatively high number of weekly active users, peaking at approximately 168.9K in early August but dropped to 131.9K by the end of September.
Air NZ reported a decline in weekly downloads from 4.4K in mid-July to 954 by late August, then gradually recovering to 2.6K in late September. Active users followed a similar trend, starting at around 11.1K and decreasing to 5.8K at the end of August before rising again to 8.4K by mid-September.
Google Earth maintained a steady number of weekly downloads, generally oscillating between 2.3K and 2.9K throughout the quarter. Weekly active users showed minor fluctuations, starting at around 9K, peaking at 9.8K in early September, and ending at 8.9K in late September.
Airbnb experienced a considerable drop in weekly downloads from 2.4K at the end of June to 713 by late August, then saw a gradual increase to 1.7K by the end of September. Active user numbers remained relatively stable, starting at around 40.2K and reaching 41.1K by mid-September before slightly decreasing to 39.6K by the end of the month.
HomeAway Vacation Rentals had a significant decrease in weekly downloads from 1.8K at the end of June to just 368 in late August, then modestly increasing to 740 by the end of September. The number of weekly active users showed an overall upward trend, starting at around 5.5K and peaking at 7.3K in early September before settling at 6.8K by the end of the quarter.
These insights provide a snapshot of the dynamic landscape of travel and local apps in New Zealand for Q3 2021. For more detailed analytics and trends, visit Sensor Tower.
